Strategic Engagement: Leveraging the Tree of Alignment for Impactful Creative Evaluations

Inspire to Change
8 min readJan 9, 2024

By Nora F. Murphy Johnson, PhD

This blog post brings together two topics we write about frequently: Creative Evaluation and Engagement (CE&E) and the Tree of Alignment (ToA).


In today’s rapidly evolving world, understanding and facilitating meaningful change in a timely and useful way is critically important. At Inspire to Change, the Tree of Alignment is our theory of engagement. We use it to design our engagement–the who, what, where, when, how, and why of our work. Creative Evaluation and Engagement helps us understand whether our engagement strategy is well-articulated, embodied, and leading to its intended impact–the what, so what, and now what of our work. Through this blog post, we hope to share how the Tree of Alignment serves as a powerful template for designing initiatives, and how weaving it together with a Creative Evaluation and Engagement approach enhances our work’s impact by fostering better alignment, continuous learning, adaptability, and embodiment.

But before we do that, here’s a quick overview of these two concepts.

Tree of Alignment

Because metaphors are a powerful way to convey complex concepts across various…



Inspire to Change

We help changemakers center inquiry & wellbeing in their work toward whole, beautiful and liberated realities through online community, coaching & consulting.